Presentations & Events

Real-Time Media Analysis

Presented by: MediaMiser

Vancouver, BC — Thursday, February 21, 2008

 
Venue: Habañero Office, 510-1111 Melville St., Vancouver, BC
Session 1 Time: 8:45am registration and breakfast, 9:00-10:00am presentation
Session 2 Time: 11:45am registration and lunch, 12:00-1:00am presentation

Register for the morning event.

Register for the afternoon event.

Overview

While most organizations use an electronic news aggregator to deliver relevant news content on a daily basis, these aggregators do not provide capabilities for analysis of what’s in the news.

In the last few years a new industry has emerged around real-time media analysis. More and more organizations are moving from paper or folder-based systems to web-based applications that can import data from any news source and allow users to track and report on media coverage. As a result, organizations have timely access to media analysis that can be shared internally to support better decisions.

Please join us for this complementary session where Chris Morrison from MediaMiser will:

  • demonstrate how media analysis software works—article collection, ratings, and detailed automated reporting features; and
  • provide real-world examples of how organizations are using MediaMiser to meet their media analysis needs.

Who Should Attend?

Individuals responsible for media relations and analysis as it relates to the following:

  • crisis or emergency response communications
  • issues monitoring
  • investor relations
  • competitive analysis
  • traditional PR campaign media analysis and measurement
  • blog and other non-traditional media monitoring

About MediaMiser

Founded in Ottawa in 2003 by PR professionals, MediaMiser has become Canada's leading media analysis software solution company for managing, searching, and analyzing media coverage. By combining content from mainstream print aggregators, broadcast, online news, and blogs, MediaMiser provides a complete and thorough analysis across all news sources.

MediaMiser clients include: CP Rail, Ford Canada, Petro-Canada, Home Depot Canada, Labatt Breweries, MasterCard Canada, Coca-Cola Canada, Office of the Auditor General of Canada, Ministry of Energy, and Ministry of Research and Innovation.

Find out more about MediaMiser.