Information Architecture

An evolving art and science

Information design is the art and science of organizing information, creating navigation paths, and optimizing systems to help your end-users accomplish their desired tasks.

Since 1996, we've constantly refined our approach to information design to coincide with the evolution of websites, intranets, web applications, and other business systems. In the early days of web design and application development, we could focus on the creation of information architectures and database schemas during the information design process. Today, we must do much more. Now beyond the scope single applications, information design must also include methods for both building solid information systems for packaged products and linking disparate systems data together.

Maximize your returns with effective information design

Regardless of what type of information management or retrieval system you build or how simple or complex the underlying technology, effective information design ensures you maximize your investment.

A strong information design with functional and intuitive paths ensures your users can quickly and easily find what they're looking for, accomplish desired tasks, and even receive extra values, such as personalized recommendations, services, or information. It also ensures your solution can deliver business value.

Current information design components commonly include:

  • global information architectures—define page structures and are displayed through menu systems
  • meta-information—describes content and gives structure; connects data between systems; optimizes search; and facilitates document categorization, sorting, and filtering

Need more information?

Contact Caterina Sanders, Director, User Experience