Websites & eCommerce

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Get ahead of your competition

Consumers increasingly turn to the Internet to select companies to do business with, validate purchase decisions, and receive better services. Your company must maximize Internet technologies to come out ahead. In addition to enhancing your reputation and increasing your revenue, an effective online presence gives you a significant competitive advantage.

We have a lot to offer

For over nine years, we've been creating websites and eCommerce sites that further our clients' business goals. If you want to create or redesign a site that ensures a higher return on investment, we have a lot to offer:

  • a plan for maximizing your lead generation, eCommerce, and/or customer service capabilities
  • a refined and proven methodology, ideal for building consensus among key stakeholders
  • strong skills and experience in strategy, user-interface design, information architecture, technical development/integration, and quality-assurance testing,
  • a relentless focus on usability and the development of websites that people enjoy using

Working with you through the process

Our process for website development is important; but our ability to consistently execute projects and deliver solid results for our clients makes us unique.

Since 1996, we've been constantly refining our approach to successful website development. With each new project, we learn new lessons and feed them back into the process, which results in constant improvement. In general, we work through four broad development steps:

1. Visioning

The objective of our visioning phase is to develop a clear understanding of how the project fits into your organization's business strategies. This phase is critical for clarifying precisely what your project is to achieve and what business benefits it will deliver to your organization.

Our expert strategists ensure you maximize your website's business impacts by providing you with the following:

  • skilled facilitation
  • unbiased advice
  • in-depth analyses
  • concrete action steps
  • training and education for your key stakeholders
  • consensus building within your organization

2. Planning

The planning phase involves confirming and expanding on the strategies set out in the visioning phase and creating a complete development and deployment plan. We avoid over planning by focusing on only the strategies and tactics that relate directly to achieving your project's goals.

During the planning phase we mitigate your project risks by implementing careful project management, which continues throughout the life of your project. We have a proven track record for expert project management, ensuring you get a quality website delivered on time and on budget.

3. Development

We're proud of our collaborative, team-oriented approach to website development. We don't have teams that finish project parts, hand-off to the next team, and never see your project again. Instead, our information architects, designers, and developers work together throughout the life of your project to collectively ensure your website is as usable and attractive as possible.

During the development of your website, we deliver what we promise: intuitive navigation, attractive design, and solid technical engineering. Our proven development process involves the following:

  • information architecture design
    We ensure your website has a solid structure that allows users to get the information they need quickly and easily.
  • user interface design
    We develop and test a clear design vision and then develop one series of mockups, featuring a usable and attractive interface that meets your users' needs and expectations.
  • content reengineering
    We work with both internal and external writers to ensure that your website content meets tone, style, and branding guidelines.
  • system-wide usability testing
    In our state-of-the-art Human-Computer Interaction Lab, we conduct system-wide usability testing with your end users, so we can fix issues early in the process and ensure your project's success.
  • quality assurance testing
    We have the tools and ability to rigorously test your website on any modern browser.

4. Deployment

Once your website is deployed into a production environment, we ensure that it can be maintained and that it exceeds your users' expectations. At this stage, we often conduct training, search engine optimization, and reporting and analytics.